Concept of Blog :- A blog (short for weblog) is a self-published online journal or diary whare individuals or organization share their thoughts expertise, and experinces on a particular topic or niche Blogs typically feature: 1. Informal Tone :- Conversation language & personl perspectives. 2. Regular Updates :- New content added frequently ,often on a shedule. 3. User Engagement :- Readers can comment ,share & interact with blogger. 4. Niche Focus :- Blogs often specialize in a specific topic on industry. 5. Personal Expression :- Blogger share their unique voice,opinions &experiences. * Blogs can serve various purposes,such as:- 1. Sharing knowledge & expetise 2. Building personal or brand awareness 3. Estabilishing thought leadership 4. Generating income through advertising or affiliate marketing